- Close ups of the artist or band
- Editing normally follows the tempo or beat of the song
- Montage editing
- Establishing shots set the mood for the video. (Genre or narrative)
- Lyrics are reflected by the acting/movement
- The genre can be reflected by the camera shots
- Mise en scene establishing where it is set/mood for the video
- Narrative starts to unravel story as well as a performance.
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