Sony BMG Music Entertainment was a recorded music company, which was a 50-50 joint venture between the Sony corporation of America and Bertelsmann AG. The venture's successor, the again-active Sony Music Entertainment, is 100% owned by the Sony Corporation of America.
1.Which subsidiary labels do Sony BMG own?
Columbia Records/Epic Label Group, Provident Label Group, RCA/Jive Label Group, Syco Music and Legacy Recordings.
2. How are Sony vertically integrated (How do they profit from the different stages of music production, distribution and consumption)?
Through being vertically integrated, Sony are able to create synergies in their operations, meaning they can improve the sales of their hardware by controlling the production and the distribution of the software. In the 1970s, Sony’s Betamax lost out to Matsushita’s VHS video tape recorder. Industry observers believed that he greater availability of VHS software in video stores naturally led consumers to choose VHS machines over Betamaxes.
3. How do Sony profit from media convergence at the level of the media product (for example, a film soundtrack or music in a video game)?
Sony profits from it’s money manufacturing consumer electronics, producing films and licensing its formats such as Blu ray. It’s music division can be an asset for the company. This is because the music can be licensed on friendly terms to Sony’s films and games and can be used to support new technology formats.
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